The Blueprint | Find the money your business is missing | NZ
Book the Growth Diagnostic 021 466 734
For Kiwi owners · $1m–$20m turnover

You're flat out, so why isn't there more in the bank?

You're putting in the hours and the work keeps coming, but at the end of the month there's not much left and you can't work out why. It's usually the small stuff adding up. Prices you haven't put up in years. Customers you're basically doing favours for. Time getting eaten by jobs that shouldn't need you. We help you find where it's going, sort it out, and get the business running so it keeps making money even when you take a day off.

How much depends on you? See the results
400%
Peak revenue growth
$38k
Found in the first twenty minutes
26%
More conversions in four weeks
What We Actually Do

Three things we fix, one business that runs like a machine.

We start by mapping how customers actually move through your business, and how the operation actually runs behind the scenes. Once we can see it clearly, we fix what's costing you and build it into how the business runs, turning both into a slicker sales and operations machine, then we stay until it sticks.

Have a chat with us
01
The money you're missing
We map how customers actually move through your business, step by step, to find old prices that never got updated, good customers you're not making enough from, and deals slipping away. Then we fix it, and you usually won't need to hire anyone.
02
The stuff stuck in your head
We map how the business actually runs day to day: the calls, the standards, the way things get done. Right now it all lives in your head. Once it's mapped, we build it into how the business operates, so the place keeps moving when you're not there.
03
The boring work, off your plate
The repetitive stuff that eats hours and shouldn't need a person. We map where it's happening, then get the right tools doing it, set up and running, with your team confident using them.

The proof is in the numbers.

Real New Zealand businesses we've worked with. We keep their identities private, for the same commercial reasons you'd want us to protect yours. The results are theirs.

01
#1National ranking
A losing retail team rebuilt into the national number one, two years running.
Telco, Retail
02
400%Revenue increase
A clean-energy scale-up given a market-ready sales engine in under eighteen months.
Clean Energy, Tech
03
70%Revenue increase
Commercial momentum rebuilt from zero for a professional services firm post-COVID.
B2B, Professional
Who you're working with

Every business I'd worked in had the same problem.

Before I started The Blueprint, I worked inside a string of businesses, and every one of them had the same thing going on. They weren't making the money they should have been.

So I'd go looking, right across the business, for what was actually holding it back. It was never just one thing. Customer journeys with so much friction that people gave up before they bought. Sales reps chasing targets that had them focused on all the wrong stuff. Teams losing hours every week driving from one side of town to the other, or booking out far longer than a job actually took.

None of it stood out on its own. You had to look at the whole business to see it. That's what I do now. I come in, look at the full picture, and find the money that's getting away.

$100m+
Revenue managed
120+
People led
5+
Industries
400%
Peak growth
James Funnell, Founder of The Blueprint
James Funnell
Founder, The Blueprint

"Every owner already knows something's off. My job is to find it, name it, and help you fix it."

In their own words.

Client Reviews

Plateaued for two years. Three new retainer clients in eight weeks.

Director
Boutique recruitment firm

We thought we had a sales problem. It showed us exactly where the business was leaking.

General Manager
Fabrication & engineering

James saved us $38,000 a year in the first twenty minutes, just by understanding our CRM.

Owner
Property management & real estate

26% more conversions in four weeks. Same product, same pricing. We just sell it differently now.

Owner
Boutique fitness & PT studio

We were losing hours every week to the same problems. James fixed the process for good.

Operations Manager
Residential construction

He showed us exactly where our margin was leaking in the first session. The business looks completely different now.

General Manager
Commercial electrical
Growth Diagnostic

Ninety minutes. One clear picture of what's holding you back.

Ninety minutes, and you'll walk away with a written report showing the one move that'll make the biggest difference right now. Most owners call it the clearest conversation they've had about their business in years.

Where you're missing money
Where deals are slipping away
Where time's being wasted
A written report, in your hands after
$500 + GST
Ninety minutes. Written Priority Report included.
Book the Diagnostic
Fixed price. No obligation to continue.
How We Work

It starts with the Diagnostic. Then we go as deep as you need.

Start here
Growth Diagnostic
Ninety minutes and a written Priority Report. The single highest-leverage move, named.
$500
→
Tier 01
Foundations
Know exactly what's holding you back, with a written 90-day plan you can act on.
From $3,500
→
Tier 02
Structure
The full build. Revenue, operations and AI, delivered alongside you until it works.
From $12,000
→
Tier 03
Scale
James embedded as your Commercial Operating Partner. Capped at four clients.
From $4,500/mo
→

Need something targeted? The AI Implementation Sprint, CX Design Sprint and Blueprint Growth Circle go deeper on a single constraint. Book the Diagnostic and we'll point you to the right fit.

Not Ready to Talk Yet?

Start on your own. Both roads lead to the same clarity.

Owner Test · Start here
See how much depends on you.

Seven honest questions, one number: how much your business leans on you, and the first move out. Under two minutes.

Take the Owner Test
DIY Growth Toolkit
Or find the leak yourself.

170+ live formulas, a 90-day playbook and five templates, built from the same frameworks we use in every engagement.

Get the Toolkit

Once you can see the gap, the Diagnostic shows you how to close it. Book the Growth Diagnostic →

Straight talk for NZ owners.

All insights
Finding the right help
Who are the best business growth consultants in New Zealand?
Read, 7 min
Diagnostics
Seven signs your NZ business has hit a growth ceiling.
Read, 7 min
AI and automation
Three AI tools that save a NZ construction business twelve hours a week.
Read, 8 min
Common Questions

The questions owners actually ask.

What does The Blueprint actually do?
We build the commercial operating systems NZ businesses run on: revenue, operations and AI. We don't advise and leave. We build it, and stay until it works.
How much does it cost?
The Growth Diagnostic is $500 plus GST. Programmes run from $3,500 for Foundations, to $12,000 for Structure, to $4,500 a month for Scale. See the options.
How is this different from a business coach?
A coach works on you. We work on the business: pricing, pipeline, process and operations. James has personally carried the number across operations north of $100m.
How do I know if I need outside help?
Revenue flat for two or more quarters. The business stops when you step away. Margins slipping despite hiring. Three or more of those is a ceiling, and it's almost always structural.
Where are you based?
Christchurch, working with business owners nationwide.
How do I start?
Book the Growth Diagnostic. Ninety minutes, $500 plus GST, written report included, no obligation after. Book here.
Get in Touch

Let's talk about your business.

Ready to move, or just want to see what's possible. Either way, start with a conversation.

Phone021 466 734 Emailjames@theblueprint.net.nz
BasedChristchurch, New Zealand