The Blueprint | NZ Business Operating Systems | Christchurch
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NZ Business Operating Systems

Build a business that runs without you.

We build the revenue, operations and AI systems that NZ businesses doing $1m to $20m run on. So growth stops depending on the owner.

Book the Growth Diagnostic See the results
400%
Peak revenue growth
$38k
Found in the first twenty minutes
26%
More conversions in four weeks

The proof is in the numbers.

Real New Zealand businesses we've worked with. We keep their identities private, for the same commercial reasons you'd want us to protect yours. The results are theirs.

01
#1National ranking
A losing retail team rebuilt into the national number one, two years running.
Telco, Retail
02
400%Revenue increase
A clean-energy scale-up given a market-ready sales engine in under eighteen months.
Clean Energy, Tech
03
70%Revenue increase
Commercial momentum rebuilt from zero for a professional services firm post-COVID.
B2B, Professional
What We Build

Three systems, one business that works.

We don't give advice and walk away. We design and build the infrastructure your business runs on, then stay until it works.

Start a conversation
01
Revenue Engine
Pricing, pipeline and conversion, rebuilt to capture the revenue you already have without adding headcount.
02
Operational Structure
Process and decision-making that lets the business run well when you are not in the room.
03
AI Implementation
The right tools, installed and running, with your team trained and confident to use them.
Why It Works

Not a framework. An operator who has carried the number.

Most businesses don't stall for lack of effort. They stall because nobody's built the commercial systems underneath them.

The Blueprint is James Funnell, a senior commercial operator who's run more than $100m in revenue, led sales teams, and answered to the board. Not a coach. Someone who sits inside the business and builds what needs building.

$100m+
Revenue managed
120+
People led
5+
Industries
400%
Peak growth
James Funnell, Founder of The Blueprint
James Funnell
Founder, The Blueprint

"Every owner already knows something's off. My job is to find it, name it, and help you fix it."

In their own words.

Client Reviews

Plateaued for two years. Three new retainer clients in eight weeks.

Director
Boutique recruitment firm

We thought we had a sales problem. It showed us exactly where the business was leaking.

General Manager
Fabrication & engineering

James saved us $38,000 a year in the first twenty minutes, just by understanding our CRM.

Owner
Property management & real estate

26% more conversions in four weeks. Same product, same pricing. We just sell it differently now.

Owner
Boutique fitness & PT studio

We were losing hours every week to the same problems. James fixed the process for good.

Operations Manager
Residential construction

He showed us exactly where our margin was leaking in the first session. The business looks completely different now.

General Manager
Commercial electrical
Growth Diagnostic

Ninety minutes. One clear picture of what's holding you back.

A structured session with a written Priority Report. The single highest-leverage move available to you right now. Most owners call it the clearest commercial conversation they've had in years.

Revenue and conversion analysis
Sales pipeline and CRM review
Operational efficiency review
Written Priority Report, delivered after
$500 + GST
Ninety minutes. Written Priority Report included.
Book the Diagnostic
Fixed price. No obligation to continue.
How We Work

It starts with the Diagnostic. Then we go as deep as you need.

Start here
Growth Diagnostic
Ninety minutes and a written Priority Report. The single highest-leverage move, named.
$500
→
Tier 01
Foundations
Know exactly what's holding you back, with a written 90-day plan you can act on.
From $3,500
→
Tier 02
Structure
The full build. Revenue, operations and AI, delivered alongside you until it works.
From $12,000
→
Tier 03
Scale
James embedded as your Commercial Operating Partner. Capped at four clients.
From $4,500/mo
→

Need something targeted? The AI Implementation Sprint, CX Design Sprint and Blueprint Growth Circle go deeper on a single constraint. Book the Diagnostic and we'll point you to the right fit.

Not Ready to Talk Yet?

Start on your own. Both roads lead to the same clarity.

Operating Score · Start here
See where your business scores.

Twenty questions, five dimensions, one number, benchmarked against real NZ businesses in your revenue range. Under ten minutes, and it points to exactly where to look first.

Take the Operating Score
DIY Growth Toolkit
Or find the leak yourself.

170+ live formulas, a 90-day playbook and five templates, built from the same frameworks we use in every engagement.

Get the Toolkit

Once you can see the gap, the Diagnostic shows you how to close it. Book the Growth Diagnostic →

Straight talk for NZ owners.

All insights
Finding the right help
Who are the best business growth consultants in New Zealand?
Read, 7 min
Diagnostics
Seven signs your NZ business has hit a growth ceiling.
Read, 7 min
AI and automation
Three AI tools that save a NZ construction business twelve hours a week.
Read, 8 min
Common Questions

The questions owners actually ask.

What does The Blueprint actually do?
We build the commercial operating systems NZ businesses run on: revenue, operations and AI. We don't advise and leave. We build it, and stay until it works.
How much does it cost?
The Growth Diagnostic is $500 plus GST. Programmes run from $3,500 for Foundations, to $12,000 for Structure, to $4,500 a month for Scale. See the options.
How is this different from a business coach?
A coach works on you. We work on the business: pricing, pipeline, process and operations. James has personally carried the number across operations north of $100m.
How do I know if I need outside help?
Revenue flat for two or more quarters. The business stops when you step away. Margins slipping despite hiring. Three or more of those is a ceiling, and it's almost always structural.
Where are you based?
Christchurch, working with business owners nationwide.
How do I start?
Book the Growth Diagnostic. Ninety minutes, $500 plus GST, written report included, no obligation after. Book here.
Get in Touch

Let's talk about your business.

Ready to move, or just want to see what's possible. Either way, start with a conversation.

Phone021 466 734 Emailjames@theblueprint.net.nz
BasedChristchurch, New Zealand